Resources

Real Estate Real Talk: Building Long-Term Success Through Relationships and Education

The real estate landscape keeps shifting, and agents who succeed are the ones thinking beyond the next deal. In our latest series of Real Estate Real Talk episodes, industry leaders share how staying informed, client-focused and committed to growth helps agents elevate their role and build businesses that last. Episode 5: Beyond the Transaction In […]

Mar 30, 2026

AI in Real Estate: Podcast Insights on Strategy, Ethics and Real-World Use

This Real Estate Real Talk podcast series explores how real estate agents are using artificial intelligence (AI) to improve marketing, client communication and business strategy while maintaining trust and authenticity. Real estate is evolving fast and the agents who stay ahead are the ones who keep learning. In the first series from our relaunched Real […]

Mar 24, 2026

What Is a 2-1 Buydown? How Real Estate Agents Can Use It to Help Buyers Afford More

Affordability pressures are changing the way buyers shop for homes. As Google searches for “2-1 buydown” surge, real estate professionals have an opportunity to turn uncertainty about mortgage rates into practical solutions. A 2-1 buydown is one of the most effective tools agents can use to help buyers manage payments and move forward with confidence […]

Mar 16, 2026

8 Real Estate Tasks You’ve Been Avoiding That Actually Grow Your Business

Every real estate agent has a mental list of tasks they know they should do—eventually. Update the bio. Clean up the database. Follow up with past clients. Try something new online. But between busy seasons, shifting markets and the daily demand of the job, those tasks often get pushed to “later.” And before you know […]

Mar 5, 2026

ocleriolacerda

2026 RRC President Teresa Pitt, CRS, reflects on the Council’s legacy and her vision for an inclusive, member-driven future. Teresa Pitt, CRS, associate broker at Howard Perry & Walston Realtor in Raleigh, North Carolina, didn’t begin her real estate journey with a long-term plan—she began it with a need for flexibility and a willingness to […]

Apr 2, 2026

Real Estate Record-Keeping in 2026: How to Stay Compliant and Audit-Ready

In today’s real estate market, record-keeping requirements are more complex than ever. Between emails, text messages, disclosures, amendments, electronic signatures and AI-generated content, maintaining compliant transaction files has become a critical risk-management function. Understanding real estate document retention requirements—and how to stay audit-ready with the MLS and state real estate commission—is no longer optional; it […]

Mar 4, 2026

CRS Cares: How One REALTOR® Is Building Inclusive Communities Through Service

After more than two decades in corporate America, Maribel Salgado-Little, CRS, took a leap of faith that would reshape both her career and her connection to the community she serves. From Corporate Career to Community-Focused REALTOR® In May 2014, after 23 years with a Fortune 500 telecommunications company, Maribel Salgado-Little made a career transition into […]

Mar 26, 2026

AI Mistakes Real Estate Agents Make (and How to Avoid Them)

Artificial intelligence is no longer a future concept in real estate. It’s already embedded in how agents write listings, follow up with leads, analyze pricing and communicate with clients. But as adoption accelerates, so do missteps. From overly generic market insights to automation that erodes trust, today’s biggest AI mistakes aren’t technical but rather strategic. […]

Mar 18, 2026

Manufactured Homes: The Overlooked Affordability Niche Real Estate Agents Should Know

As affordability pressures continue to shape buyer behavior nationwide, Google searches for “help with mortgage” have reached their highest level since 2009, even as 30-year rates ease into the low-6 percent range. The disconnect is clear: rates alone are no longer the primary barrier. Payments, inventory and overall cost of ownership are. While agents increasingly […]

Mar 10, 2026

The Human Advantage in Real Estate: Why Connection Still Closes the Deal

In a business increasingly shaped by automation and AI, it’s tempting to think that speed, data and efficiency are what win in real estate. Listings go live in minutes. Buyers arrive with market stats in hand, often knowing the exact houses they want to see before reaching out. AI drafts emails, captions and follow-ups at […]

Mar 31, 2026